In August of 2020, Instagram introduced a new video format called reels. Since then, they have made so many changes to Instagram that its users have forgotten what it was like before. Reels can be up to 90 seconds long, although storylines have traditionally been limited to 15.

The addition of reels has been seen by some as an effort to compete with TikTok. It looks like a smashing success thus far. In countries like India, where TikTok was outlawed, Instagram Reels rapidly became its replacement.

Approximately 91% of all Instagram users regularly view videos on the app. Moreover, research has shown that reels get 22% more views than standard videos. Because of this alone, they are crucial for any digital marketer looking to boost organic interaction.

The function of Instagram Reels.

It’s worth noting that each update to TikTok that increased the maximum duration of their videos was accompanied by a corresponding upgrade to reels. Video length extensions on the side of reels were therefore widely anticipated by advertisers the moment TikTok said it would double the duration of its videos (to 10 minutes). This adds fuel to the narrative of competition between these two mediums.

The fact that these reels can be easily edited is their primary selling point. This makes it exceedingly simple for individuals and groups to showcase their ideas and win over an audience.

Instagram’s Reels Play Bonus Scheme: What Is It?

The Instagram Reels Play Bonus Programme is the most intriguing creative incentive since it pays you directly by the platform for publishing reels. However, enrollment is not simple, and the programme is not yet translated into all languages. Because the programme is only accessible for a short period, participants need to do additional effort to ensure their participation before the deadline.

You get to pick the reels that count towards the bonuses before you share them with everyone else. You may make this decision at any time within the next 24 hours, so there’s no need to plan ahead. Due to the platform’s monthly payment schedule, this service is inaccessible until on the final day of each month. Learning to use a social media content schedule effectively can help you make the most of your time.

What Makes a Great Instagram Highlight Reel?

Making a professional Instagram reel is a lot more difficult than it looks at first glance. You should begin by storyboarding your idea since you need a scenario. Since the vast majority of Instagram producers are already members of a certain subset, the foundation is already in place. Keep your advertising film focused on one specific topic. Marketing an unrelated item too aggressively might hurt your reputation.

After that, you may begin filming the reel. Undoubtedly, the greatest selling point of your reels is their authenticity. But this is only an optical illusion. It’s important to consider the shot’s composition, background, lighting, and any other elements that might end up in the final cut. In terms of recording technology, this is as simple as it gets. You may utilise the camera on your Instagram profile’s main page, in your story, or on the reels tab.

The subsequent actions are a preview and an edit. You may experiment with a wide variety of augmented reality effects now because of developments in this field. This not only helps you make more engaging films, but it also gives you a sneak peek into the edit as you go. Skillful textual manipulation is something we’ve discussed before. However, you may also play with with audio effects, filters, stickers, and drawings.

Now, when it comes to sharing, there are norms that must be followed in the online community. There are certain days of the week and times of day that produce more engaged users. There is a dearth of information on reels in the current literature. Instagram’s peak activity periods are well known, though. The information here is for your benefit, so use it wisely.