Tips For Taking Your Social Media Marketing To The Next Level With Videos

Experts in the field of video marketing have speculated for some time that video will replace other media as the dominant content type online. The idea that social video advertising is effective would be an understatement.

As a whole, people are watching more digital video than ever before. There is more than enough motivation to invest in social media marketing right now, as a Google-commissioned Nielsen study found that in March 2020, YouTube reached more people aged 18 to 49 in the U.S. than the whole linear TV networks combined.

Video is being favoured by search and social media algorithms as it is increasingly what users seek out. Take a look at this mind-blowing fact about online video sharing to see how strongly it underlines my point: Half of millennials and members of Generation Z who responded to a YouTube survey said they couldn’t imagine their everyday lives without video.

The Influence of Online Video on Social Networks

When applied to social media marketing, video marketing is a must-have engagement approach that can multiply your returns. There is no doubt that video is a powerful tool for internet persuasion, and there is a lot of research to back this claim.

Studies conducted by Google and YouTube in the midst of the 2020 pandemic provide insight into the motivations for the growing demand for video content on social media.

Learning new things (33 percent) and watching new and different content (33 percent) are the top two reasons why more than 4,000 Americans watch more video every month on all streaming services (31 percent).

Keeping your social media video creation in sync with what your viewers desire is more important than ever as the world around us evolves. Successful social media marketing services focus on the customer experience and generate revenue.

What businesses can gain by sharing videos on social media.

1. Grabs Reader’s Eye

The average person will spend 2.5 hours per day and 18 per week watching online videos in 2021. (Wyzowl). Customers in your target demographic are likely already engrossed in video content on social media sites like Facebook, YouTube, Instagram, and others. As a marketer, it is your responsibility to make your social media video content stand out.

2. Constant Interaction

For a video to become viral on social media, it needs to be entertaining and contain aspects that encourage others to share it. Video content is shared 1,200% more frequently than either links or text alone (Simply Measured). Brand awareness and interaction can be catapulted with only one viral video shared on social media.

3. Increases Sales

Sales generation is usually the end goal of marketing services such as video marketing and social media marketing. Results from marketing campaigns utilising video material shared on social media are encouraging. Eighty-four percent of consumers say they have made a purchase after watching a brand video (Wyzowl).

The Importance of Videos in Your Marketing on Social Media Strategy

Say you want to use the same videos for your YouTube, Facebook, and Instagram marketing campaigns. The video’s performance will vary greatly across devices. Websites and professional networking sites like LinkedIn may benefit, for instance, from “about us” films and business presentations.

Businesses can benefit from using social media videos with a more humorous tone and an emphasis on aesthetic appeal. Video content is a popular kind of social media marketing, but there are many different kinds to explore.

Top online video genres for social media:

1. Explanatory Animation

An explainer video is an animated social media marketing tool that summarises your service offering. It makes presentations about your products and services easier to understand and remember.

2. Lifestyle Video

By showing your products and services in natural, everyday contexts, lifestyle video content is a great way to win over your social media audience. Promoting a brand can be done in a number of different ways, for as by publishing workout videos or make-up lessons.

3. Advertising Video

Videos that market or otherwise bring a lot of attention to your products and services are categorised as promotional videos. The most effective advertisements serve as teasers, drawing attention to an upcoming product or service announcement.