Instagram released their short-form video feature on august 5 in more than fifty countries, called Reels/ Instagram Reels. More like Stories and IGTV, the Reels integration is another Facebook attempt to keep users on Instagram for a longer time, particularly those who have made their video on the social media application TikTok, scrolling their path via funny reenactments of your favorite scenes, DIYs, and dance challenges.
WHAT ARE INSTAGRAM REELS?
For those who are already familiar with the major short-form video application TikTok, you will discover that there are huge similarities with the brand new build application feature of TikTok. On Instagram Reels, you can shoot and edit together engaging and dynamic video content in fifteen-second clips.
They can slow down or speed up, integrate with various Augumented Reality effects, and also set them to audio tracks accessible on Instagram’sInstagram’s library. They also include a tool “align” to help recreate those timed jump cuts nicely, an editing technique used commonly on TikTok for videos. Buy Instagram Reels comments for your masterpiece video. Once you are happy with your masterpiece video, users can include a selection of hashtags and captions to grow the discoverability of their content.
You can share your Reels on your new Reels tab on the user profile, Explore Feed, and Stories.
HOW DOES THE ALGORITHM WORK FOR INSTAGRAM REELS?
TikTok’sTikTok success is hugely due to its algorithm. The prime “for you” page is generated algorithmically depending on how users on the platform are engaging with videos while also featuring content based on prior activity and your interests. To test out the video’s engagement, TikTok pushes it out to a few samples of users as soon as a video gets posted.
If the users positively respond to it, this activates the algorithm to push that identical video out to too much more people. This is why it is much more uncomplicated to achieve virality on the TikTok platform. Because the TikTok algorithm is less based on the people you follow and your content.
Traditionally, the algorithm of Instagram works in the opposite way, which means content prioritizing based on who you engage with most and who you follow.
Whether you are team Instagram or TikTok, there is no denying the exciting opportunity Instagram Reels provides to brands brands businesses. Instagram Reels provides another unique and fun way to engage with users if you have already established a following on Instagram. Reels have the ability to appear on the explore page and be viewed by users who are not following you. This is mainly for businesses and brands looking to gain higher awareness for brands and further drive more sales initiatives. Instead of stories and regular feeds, brands and businesses will likely begin pushing for Instagram Reels feature in forthcoming campaigns as well as because of the capacity for videos to show on the explore page. TikTok has the following features: following duets, video length, analytics, explore page/ for you page.